The curious case of company identity...

When I joined Motorola some years ago, it was one company. After a few years, Motorola got split up into two companies, Motorola Mobility, which became the handsets business and Motorola Solutions, which was primarily the networks and push-to-talk business. I became part of Motorola Solutions after that split.

A few years later, Motorola Mobility got bought over by Google. And a part of the Motorola Solutions business by Nokia-Siemens Networks (NSN). That brought an end to an 80 year old company called Motorola; though Motorola Solutions is still around carrying the legacy of Motorola, albeit only a small piece of the giant it once was. For many of the old-timers, it was a defining moment.

Well, I became part of the NSN group after that (A joint partnership between Nokia and Siemens). Later this year, Siemens pulled out of this partnership and we became Nokia Solutions and Networks (still retaining the name NSN!).

And now, just a few weeks ago, Microsoft has bought over Nokia itself. With it, another company, with almost a 150 year old history has come to an end. And I am sure that very many emotions were at play on the minds and hearts of those who had been associated with it.

So I was wondering for a while if we will soon be called MSN (though I had a sneaky feeling I had heard that name somewhere before!). But that was not the case and our company continues to function as NSN, a Nokia company.

But imagine I am introducing myself and I am asked where I worked. Earlier it was simple. I would simply say, “I work for Motorola”. After a few years, “I work for Motorola Solutions”. Now here comes the confusion. People unfamiliar with the Motorola brand would automatically associate it with mobile phones, and I would have to patiently explain the difference between the network world and the handset world. And then after a few years I said, “I work for NSN..it stands for Nokia-Siemens Networks, which recently acquired the networks divisions of Motorola Solutions”. So they would say, “Ah, so Motorola exists no more?”, and I would say, “It does, Motorola Solutions is still around..”. Confusion!

Thankfully, the name NSN qualified what world I worked in, but many would still continue saying I work in “Nokia” (the devices company), which wasn’t true!

From this year I have been saying, “I work for Nokia-Solutions and Networks”. And now when I say this, they would say, “But didn’t Nokia get bought over by Microsoft” (someone’s reading up the papers!)”. I would go on to explain that Nokia (the handsets company) is bought over. The Nokia legacy still lives on, albeit in a smaller form, as NSN.

By the way, all this was only what I have seen happening. I have not gone into the legacies of these companies, or the numerous companies that were an offshoot from them, in previous years! But, having seen some of the action, I have now developed this ability to roll-off words like mergers and acquisitions and consolidation in the telecom world etc, quite adroitly!

In any case, what is quite apparent is that many of the earlier so called “software-only” companies are getting into the mobile eco-system and mobile computing/devices business.

I am sure many others might have witnessed something similar elsewhere! Do share your thoughts.

Mobile App Conference...

Silicon India had organized a Mobile App Conference today. I went for it, thanks to a colleague who wanted me to tag along. And it turned out to be pretty nice! Lots of panel discussions and sales ("Elevator") speeches by quite a few start-ups who are in the mobile app space. There were talks related to the entire app eco-system and economy, monetization of apps, segmentation and all the jazz, that is marketing! Quite some time was devoted to understanding the business proposition and revenue models of companies who are trying to carve a business in this whole space. Interesting and refreshing.

There were many exhibitors and start-ups with their products. Almost all catered more to the services sectors rather than the product sector. More opportunities? Sure, but also because product sectors would mean more customized and "enterprise" apps. And before I went I used to always wonder what are the things that can be done at the enterprise level. There are lots of things, as I learnt! Right from automation of processes, to task-based jobs, material, inventory and checklists. Useful in many different industries. There was one company which I felt were very clear in their entire thinking and approach to it. Rossi-tek was their name I think..

My personal best was one with cloud services and seamless UX across any operator connectivity/availability! All your apps and data synchronized across any platform and any network operator. Phew! The guy there explained it really well. I think they were called United Mobile Apps.

I hope the app story does not turn out to be something like what happened in the dot com bubble though. Lots of fabulous ideas and "fantasies" which never took off because of lack of proper knowledge of monetization, marketing and business models. A sustainable model at that, which is another way of saying you need to bet for it for the long term. I wont be surprised if it turns out to be a bubble, just like that of the dot com era. People can dismiss it, saying we have really learnt our lessons and fund houses are more smarter than to believe in jacked up and fantastic growth projections...But I think we might be overestimating their abilities! That's not to dismiss their abilities but just because there is so much happening out there! I don't see how someone can really pick something which will work and skip others by believing something wont. Its a gamble at best, and no one "really" knows where the next big wave is going to come from. And just because, again, there is so much happening out there (in that space) and so many interesting creative ways of doing businesses!!

Ofcourse, the few good ones would always remain, finding their niche and discovering themselves successfully. The world is a stage, and hopefully, they will have "happy" parts to play! The others..well, something else maybe.

As for my part...for now, its the audience :)